The Operating System to Automate Your Finances, Scale Your Sales, and Reclaim Your Freedom.
You don’t need another generic business coach. You need the "CFO Code" to turn your revenue into personal wealth, without the hustle





If you are like most founders, you started this business for freedom. But somewhere along the way, you built yourself an expensive job.
The Reality Check:
There is no clear structure. You treat your P&L like a mystery novel—hoping for a good ending but terrified to turn the page.
Taxes cause panic. Every tax season feels like an emergency because you aren't sure where the money is going.
You are the only engine. If you aren't personally pushing, the revenue stops flowing.
You might think you are saving money by doing it yourself. But the lack of a financial system is the most expensive thing in your business. It’s not just about money left on the table (though it’s thousands per year).
It’s about Time. Every hour you spend stressing about cash flow or manually chasing leads is an hour stolen from your life.
You cannot out-hustle a broken financial structure.
Let’s break down the real cost of not having a system:
1. The Silent Profit Drain (Missing Deductions) You are leaving thousands of dollars on the table annually because your "piecemeal" system misses critical write-offs. You are literally tipping the IRS.
2. CEO Time Theft (Wasted Hours) How many hours do you spend piecing together numbers in a panic? That is time you should be spending on Strategy and Sales. You are doing $20/hour work instead of $1,000/hour leadership.
3. Nervous System Debt (Unsustainable Stress) This is the hidden killer. The low-level anxiety of "not knowing" creates a background noise of stress. You over-deliver to clients and under-charge because you don't feel "safe" in your numbers.
Piecemeal solutions won't fix this. Hiring a coach who doesn't understand finance, or a bookkeeper who only records history, will not give you control. You need an Operating System.
Imagine waking up to Clarity: You open your dashboard and know exactly how much profit you made yesterday, what is set aside for taxes, and exactly how much you can pay yourself.
Imagine "Boring" Confidence: You negotiate contracts and set prices without hesitation because you know the exact margin you need to hit your wealth goals.
Imagine Safe Growth: You have financial guardrails. You know when to hire, when to spend on ads, and when to pull back—without the emotional rollercoaster.
Imagine Time Freedom: The "Silent Salesrep" system brings in leads and revenue while you are at dinner with your family. The business runs for you, not because of you.
This is not a "course" you watch. This is a System you install. I took off my "CPA Hat" and put on my "Architect Hat" to give you the exact financial models, sales funnels, and leadership protocols I used to manage millions for global organizations.
We solve the 3 Core Failures of Scaling:
The Math Failure (Financial Chaos)
The Mechanics Failure (Manual Sales)
The Mind Failure (Founder Burnout)
The 60-Second CFO Dashboard.
How to read a P&L in under a minute (and actually enjoy it). Stop fearing the spreadsheet.
Smart Financial Foundations.
Dialing in your Chart of Accounts and legal entities. We build the skeleton of your business so you are audit-proof.
The Tax Strategy Protocol.
Stop fearing the IRS. We cover deductible expenses, self-employment taxes, and how to keep more of what you earn.
The Cash Flow Engine.
The "Profit-First" style allocation model. How to route cash so you always have tax, profit, and owner pay covered automatically.
The "Budget You’ll Actually Use."
Forecasting income and managing spend without feeling restricted.
Pricing for Profit.
The exact formula to ensure every contract is profitable. Stop over-delivering and under-charging.
The "Silent Salesrep" Funnels.
The templates to automate lead nurturing and sales.
Lead to Cash Work-A-Long
Streamline your client journey from "Stranger" to "Paid Invoice" with zero friction.
The Identity Rewire.
Identify your "Money Blueprint" from childhood and rewrite the story to support 7-figure wealth.
The Executive Decision Matrix:
A CFO-level framework to make high-stakes decisions fast. Eliminate "Decision Fatigue" and the anxiety of "Did I make the right choice?"
The Delegation Protocol:
How to psychologicaly "let go" so your team can step up. Includes the "Who to Hire" guide so you stop doing $20/hour work.
The Nervous System Reset:
Tactical protocols to move from "Fight or Flight" (Hustle Mode) into "Rest and Digest" (Sovereign Mode). You cannot lead if you are panicked.
The CEO Rituals: The exact weekly and monthly 15-minute routines that keep you in control of the entire machine.
Loved by entrepreneurs
Personal finance & Holistic Wealth Building
Get your Personal Finance Sorted: Get clear on your financial goals and give a plan for your personally money. Learn the holistic wealth building method, so you never need to worry about money again.
Money mindset & WEalth activation bonuses
Ready to rewire your money and success mindset?You'll have access to our money mindset training as a bonus of enrolling in the training.
The QBO Mastery Lab
A click-by-click workshop on how to set up QuickBooks Online so it works for you, not against you.
The Pricing Energetics Workshop
Deep dive into the psychology of high-ticket pricing and how to communicate value without feeling "salesy."
The Business Financial Operating System... A complete financial framework and operating system that you can plug and play. Expert led video series you can revisit anytime.
Cash Flow Management Tools & Dashboards... Stay clear on your income, expenses, and reserves.
Plug-and-Play Templates & Spreadsheets... Ready-to-use files that save you hours.
QuickBooks Online (QBO) Setup + Walkthroughs... Learn the essentials of using an online accounting system without the overwhelm.
Price to Profit Masterclass... Get clear on pricing your offers once and for all
Money Mindset & Wealth Activation... Get our Wealth Activation Guide and Intro to Money Mindset to accelerate your mindset
Note: All of this took me close to 20 years of supporting businesses across the globe to teach and share, but I'm giving it away for a fraction of the actual value.




Loved by entrepreneurs
I’m Simone CR. I’m a CPA, Strategic Growth Partner, and the Founder of Freedom Sun.
I’ve seen the same story over and over: brilliant entrepreneurs building incredible things, but silently struggling because their finances are a mystery.
I created The Business Wealth Academy because I believe financial literacy is the ultimate form of self-care. Let’s make sure your business supports your life, not the other way around.

BWA is for you if you're sick of spinning your wheels when it comes to finances, structure, & systems. If you're feeling stuck in this growth plateau, agonizing over what to do next, or simply doubting their ability to scale a business.
BWA will work for...
(Coaches, Consultants, Agencies) earning mid-6 to 7 figures who feels messy behind the scenes.
This system is designed for the accidental CEO who is great at her craft but avoids the numbers.
The High-Achiever who is tired of the "hustle harder" advice and wants systems instead.

Liliana Harris
"So much more knowledge on the foundations"
Your knowledge and your insights on how to scale a business and simplify its processes helped me look at my services from a different perspective, allowing me to start applying my expertise into other fields where there are growing business opportunities.
On top of helping you organize your numbers, we teach you how to master your numbers and use them to make informed decisions across your business.
BWA Gives you the system you need in your corner that can help you step into your leadership and build the systems in your business to support your long term goals.
Get the clarity you need to run your business and your money like a boss.
Develop the tools and mindset needed to make strategic choices that align with your vision, so you can move forward without hesitation.
Learn how to create money management systems that will help you keep more of what you earn.
If you are generating revenue, have a core offer or an offer stack, have a client base, and now need a plan for your money this is perfect for you.
Yes. A bookkeeper enters data. A CEO interprets data. You cannot outsource your understanding. This course teaches you how to manage your bookkeeper.
The modules are bite-sized. You can implement the "Smart Foundations" in just 2 hours a week.
It is more than 10x your investment, because you're getting the financial expertise and support to scale. Getting clear on your efficiencies in your business, setting up systems that actually work and that are easy to use, and getting clear on your accounting all have short term and long term financial returns. What is priceless is your confidence in making financial and data driven decisions in your business.
This program helps you build a system for your business and address the mindset blocks most common in entrepreneurship and money.
Given the nature of this digital product, there are no refunds. If you are unhappy with anything, we are always willing to work with you to meet your needs.
Simone helped me work through a critical decision for my small business, reflecting both on financial and life direction goals. She encouraged me to reflect on inner values, alignment, as well as legal and financial factors. Her wisdom and guidance is an asset to anyone taking a new direction in their small business!
– Kate,
Business owner
Arco Preloved
Every conversation with Simone leaves you feeling inspired and equipped with a clearer roadmap to success. Her enthusiasm is contagious, fueling you with the energy and motivation to take action. Meeting her has been a game-changer for me; she embodies the perfect blend of beauty, intelligence, kindness, and professionalism. Simone is an exceptional work companion, always ready to motivate and enlighten you on your journey! 10/10 recommend!
– Sofia,
Business owner
Sofia 7 Oficios
Ready to Get in Control of your Money
Get a clear money system for your business, so you can scale with ease and build real, lasting wealth.
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