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In this episode, we dive deep into leveraging mindset alignment, disciplined flexibility, and self-awareness for organizational excellence and sustainable change with Rich Webb, an expert in organizational development and leadership transformation. Rich shares his journey from engineering to leadership coaching and explains how curiosity, mindset, and disciplined flexibility have shaped his approach to business and leadership. Whether you’re an entrepreneur or a seasoned leader, this conversation is packed with practical insights that can help you drive meaningful change within your organization.
Rich Webb, an engineering graduate from Cambridge University, began his career at Barclays Bank before moving into leadership roles in the non-profit sector. He later became Chief Operating Officer at GiANT, where he led the company through a transition to a SaaS model. In 2020, Rich shifted focus to working directly with clients, helping organizations, teams and individuals achieve peak performance.
Listen to this episode for Rich Webb’s expert advice on transforming your leadership and making meaningful change in your business.
Rich’s journey started with a curiosity about how things work and how they can be improved. This mindset fuels his approach to leadership development and organizational growth. He explains how asking the right questions helps leaders solve problems more effectively and come up with better solutions.
Rich emphasizes that successful change always begins with the right mindset. He breaks down three core elements of transformation: mindset, method, and means. To create lasting change in a business, leaders must align their beliefs and values with their actions. If you skip the mindset work, your methods and tools may not produce the results you want.
Rich walks through his six key elements for business transformation:
Purpose: Why does your business exist?
People: Who’s on your team and driving the business?
Proposition: What problem are you solving for your customers?
Process: How does work get done?
Productivity: How do you prioritize and measure success?
Potential: How do you innovate and manage growth?
These six elements work together, and aligning them helps businesses of all sizes succeed.
Rich introduces the concept of disciplined flexibility, where structure and adaptability coexist. He explains how using two-week sprints keeps teams flexible enough to pivot when necessary while staying focused on long-term goals. Finding this balance ensures organizations remain agile and effective.
Rich believes effective leadership starts with self-awareness and self-regulation. As leaders, we need to understand our own strengths, weaknesses, and tendencies—and how those impact the people we lead. By knowing ourselves better, we can lead more intentionally and effectively.
For lasting change, you need more than just a good plan. Rich uses the change equation, which says change only happens when there’s dissatisfaction with the current state, a clear vision of a better future, and actionable next steps. If any of these pieces are missing, it’s unlikely that change will stick.
Entrepreneurs often struggle to balance their excitement for new ideas with the need to optimize existing systems. Rich explains the importance of knowing when to experiment and when to focus on improving what’s already working. Entrepreneurs need both to keep their businesses growing and evolving.
Website: https://performanceninja.co.uk
LinkedIn: https://www.linkedin.com/in/revrichwebb/
X: https://x.com/realrichwebb
Instagram: https://www.instagram.com/performanceninja/
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