Business performance training for women LEADERS
You know what to do.
So why does it still feel this hard?
We train women to sell with confidence, lead with presence, and build the wealth their strategy always promised.
Trusted by Founders AROUND THE GLOBE
The Problem
Most coaching teaches you what to do.
Freedom Sun trains you to actually do it.
The gap between knowing and doing isn't a knowledge problem. It's a nervous system problem. And you can't think your way out of it, you have to train your way through it. Here's what that gap looks like in practice:
You know you're
undercharging
And you still can't make yourself stop. The number comes out smaller every time, before they've said a word.
Sales conversations feel
harder than they should
At your level. With your track record. You know your offer is good. And something still tightens when money is on the table
.
Your revenue is growing.
Your wealth isn't.
The income goes in and out. The business keeps demanding more. The freedom you built this for still hasn't fully arrived.
You freeze
when it counts
On the stage. In the boardroom. At the moment of claiming what you're actually worth. The right answer is in your mouth, and you hold back anyway.
CPA
NLP Certified
TEDx
host
40+ Countries
Fortune 500
Meet the founder.....
I built Freedom Sun because the most capable women I know are also the ones most likely to freeze when it counts.
I built Freedom Sun because the most capable women I know are also the ones most likely to freeze when it counts — in the sales conversation, on the stage, at the moment of claiming what they're actually worth.
That's not a strategy problem. I know, because I spent 15 years inside Fortune 500 boardrooms as a CPA watching brilliant women hold back with the right answer already in their mouth.
The missing piece was never more knowledge. It was a safe place to practice — over and over — until the body caught up with what the mind already knew.
That's what Freedom Sun is. A training company built on that single truth.
20+
Years
40+
Countries
3
Certifications
The methodology
Four pillars.
One complete system.
Real business growth doesn't happen in silos. Our framework is built on the same pillars, same science and we show you how to apply it differently depending on where you are.
01
Money
CPA-level financial strategy translated for real business decisions. Pricing, profit architecture, revenue modeling, and the financial clarity that builds actual wealth.
02
Mindest
Applied neuroscience for performance. The behavioural patterns that block implementation — and the tools to shift them at the level where they actually live.
03
Sales
Offer design, buyer conversations, and the confidence to close — without the pressure tactics that feel wrong and the abandonment that costs revenue.
04
Communication
Speaking with authority in rooms that matter. Pitching, storytelling, writing, and leading with the presence that's already inside you.
Choose your entry point
Every woman starts somewhere different.
The Practice Room
Where the inner work happens live. Pricing, pitching, selling, speaking — practiced out loud until your body catches up with what your mind already knows. This is The Practice Room.
The Intensive Workshops
A focused seminar on one specific breakdown — selling as service, pricing with confidence, mastering money, presenting with authority. You come in with the wall. You leave with a new floor. Offered three to four times a year.
The Cohort
In six months, women in The Cohort raise their prices, close bigger clients, and step onto stages they've been avoiding for years. A structured six-month programme for the woman who is ready to do the work — all of it — with a group of women doing the same.
For Organizations and Women's ERGs
we run half and full-day workshops on communication, financial clarity, and sales confidence. Built on adult learning science. Results that outlast the room.
What ENTREPRENEURS are saying
Business training that changes how you operate.
“Every conversation with Simone leaves you feeling inspired and equipped with a clearer roadmap to success. Her enthusiasm is contagious, fueling you with the energy and motivation to take action. Meeting her has been a game-changer for me. 10/10 recommend.”
Sofia, Founder, Sofia 7 Oficios
“Your insights on how to scale a business and simplify its processes helped me look at my services from a different perspective, allowing me to apply my expertise into other fields where there are growing business opportunities. Highly recommend this.”
Liliana, Consultant
“Simone helped me work through a critical decision for my small business, reflecting both on financial and life direction goals. Her wisdom and guidance is an asset to anyone taking a new direction in their small business.”
Kate, CEO, Arco Preloved
Rated 5 stars by small business owners creating massive change in their businesses.
The Freedom Sun promise
Wealth isn't something
you chase. It's something
you hold.
Your first step is the easiest one
Podcast
The Nervous System of Money
Conversations that connect capacity, money, and leadership—so your business can grow without your body paying the price.
Spotify
Apple Podcasts
YouTube
Latest episode: The capacity behind confident pricing
A short listen that shifts how you think about money—by working with the body first.
Women in busines BLOG
Business insight that helps you
grow your business and your self
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Imposter Syndrome: Practical Strategies for Women Entrepreneurs
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Women’s business training where strategy meets capacity.
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