Our business coaching services help entrepreneurs and business owners grow a profitable business.
We coach you on the technical and leadership skills that will help you master your message, your money, and your momentum.
If you're a business owner or an entrepreneur, you might find yourself needing a business coach for a variety of reasons, especially if you're looking to grow, improve performance, or navigate challenges.
Here are some key reasons why a business coach might be beneficial:
You're feeling overwhelmed and lack clarity: Running a business can be demanding, and it's easy to get bogged down in the day-to-day tasks. A coach can help you step back, gain perspective, and define a clear vision and strategy for your business's future.
Your business growth has plateaued or stagnated: If your business isn't growing as you'd like, a coach can offer fresh insights, help identify areas where you're stuck, and introduce new strategies to break through plateaus.
You need help with leadership and team management: As your business expands, effective leadership becomes even more critical. A coach can help you develop stronger leadership skills, improve communication, learn to delegate effectively, and build a more cohesive and productive team.
You're facing tough decisions or challenges: A business coach can provide objective perspectives and act as a sounding board, helping you evaluate options, make informed decisions, and navigate complex challenges or obstacles in your business.
You want to improve your skills and knowledge: A coach can help you identify gaps in your skills or knowledge, providing guidance and resources to help you develop the abilities needed for long-term success in areas like marketing, finance, or operations.
You're looking to scale your business efficiently: A coach with experience in scaling businesses can help you develop growth strategies, build the right team, and optimize processes to handle increased demand and expansion without sacrificing quality or profitability.
You're experiencing burnout or feeling isolated: Entrepreneurship can be a lonely journey. A coach can offer emotional support, help you prioritize self-care, and provide a space to discuss your challenges and celebrate your wins.
Our Business Coaching Helps you step into your leadership and build the systems in your business to support your long term goals.
We’ll work together to clarify your goals and priorities, allowing you to focus on what truly matters to you.
You’ll develop the tools and mindset needed to make strategic choices that align with your vision, so you can move forward without hesitation.
Build a proactive plan that enhances both your business growth and personal fulfillment, enabling you to thrive in every area of your life.
Our Business Coaching Services are for you if you are willing and ready to turn the page when it comes to your financial future.
Here are some good indicators if Business Coaching is right for you RIGHT now.
You’re Ready to Build a Strong Foundation: Whether you're just starting out or looking to get organized, you want to create a clear, actionable plan for your business.
You Want More Clarity and Confidence: You're tired of feeling unsure about your direction and want expert guidance to help you make informed choices that align with your goals.
You Feel Overwhelmed Managing Your Business: You're juggling a lot, and most likely you are wearing multiple hats. You're ready to find ways to delegate, lead, and get more of your time back.
You’re Committed to Long-Term Success: You’re focused on achieving financial freedom, both personally and in your business, and are looking for the tools, mindset, and strategies to get you there.
Our Business Coaching services are dedicated to empowering you to achieve your financial goals. We use a holistic approach to working with you.
As your Business Coach we work with you set financial goals in the short term and the long term and prepare a budget that works for you.
Your business is unique, and so are your goals. We’ll work together to create a tailored roadmap and plan that suits your lifestyle and business aspirations.
Success isn’t just about the technical—it’s also about mindset. We’ll work on the mental and emotional side of your leadership and your business. Through mindset coaching, you’ll gain the confidence and clarity needed to make sound financial decisions without fear or hesitation.
If you're running your business, communication and leadership are key - even if you're a team of 1. We'll help you step into your voice, communicate with confidence, and lead yourself and others.
Ready to start building wealth? We’ll guide you through money management strategies that make your business and personal finances easy. Whether it’s saving and keeping more, to getting a plan for retirement, we've got you covered.
We help you get clear on your pricing, sales strategy, and positioning. We look at your digital marketing, ROI you're getting, and help you create an aligned and optimized plan for where you currently are, and where you currently want to be.
A business coach is great at many stages in your business, such as:
When you're starting a new business and need guidance on establishing a strong foundation.
When you're struggling to clarify your vision or feel overwhelmed with options.
When you're not seeing the desired results despite your efforts.
When you want to scale your business and need expert guidance to navigate the process.
When you're ready to invest in yourself and your business for long-term growth and success.
Ultimately, the decision to hire a business coach depends on your specific needs and goals. Carefully consider your challenges and aspirations, research potential coaches, and assess their experience, credentials, and coaching style to find the right fit for you and your business.
This is a 12 month membership that can be renewed annually.
We WOULD love to help you! Come and book a call with us today and we'll see if this program can help you reach your goals or if a 1:1 program can. https://freedomsun.co/business-strategy
Yes. There is a 12 month payment plan. When you pay in full, you'll save $500 USD.
There's a no questions asked refund policy for the first 7 days of our membership. Otherwise you are committing to having 12 months of support for you!
I’m a CPA, entrepreneur, and advisor who’s helped hundreds of businesses scale with clarity and confidence.
With over 20 years of experience in leading financial and business advisory roles, I’ve seen what works—and what doesn’t—when it comes to building a business that grows sustainably.
I created Freedom Sun to give entrepreneurs the financial clarity, scalable systems, and leadership tools to have more freedom in their lives.
Time Tested & Proven Results
"A clearer roadmap to success"
Every conversation with Simone leaves you feeling inspired and equipped with a clearer roadmap to success. Her enthusiasm is contagious, fueling you with the energy and motivation to take action. Meeting her has been a game-changer for me; she embodies the perfect blend of beauty, intelligence, kindness, and professionalism. Simone is an exceptional work companion, always ready to motivate and enlighten you on your journey! 10/10 recommend!
- Sofia, Sofia 7 Oficios
"Highly recommend this"
Your knowledge and your insights on how to scale a business and simplify its processes helped me look at my services from a different perspective, allowing me to start applying my expertise into other fields where there are growing business opportunities. - Liliana
"Confident in Financial Decisions"
Simone helped me work through a critical decision for my small business, reflecting both on financial and life direction goals. She encouraged me to reflect on inner values, alignment, as well as legal and financial factors. Her wisdom and guidance is an asset to anyone taking a new direction in their small business!
- Kate, CEO Arco Preloved
Massive Change in My Businesses
Simone' helped me improve the systems in my business and get crystal clear on my business and financial plan. She asks insightful and gives you actionable tips that are tailored to our needs.
- Ally, BossaNova
We’ll start with a session to understand your current situation and goals.
After our initial meeting, you’ll get a customized roadmap for success.
Experience transformation in your life and business within 90 days!
You know those moments when you feel like you are one unexpected bill away from financial disaster… even though the numbers say you are doing fine?
You've got plenty in the bank, consistent income, but that doesn't matter when you've got to pay that bill.
Or maybe you keep telling yourself everything is okay because “money always comes in”… but your credit card statement and zero emergency savings funds is telling another story?
That gap between your actual financial reality and how you perceive it is what many are now calling money dysmorphia. And it is more common than most people realize.
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The word “dysmorphia” is often used in the context of body dysmorphia, where someone’s perception of their body does not match reality.
In psychology, dysmorphia refers to a distorted self-perception that persists even in the face of evidence.
Applied to money, it means your financial “mirror” is warped.
You might see scarcity where there is stability, or see abundance where there is real strain.
This distortion is rarely about the math alone — it is often rooted in old experiences, learned beliefs, and nervous system patterns that have been running in the background for years.
The two most common types of money dysmorphia are scarcity in abundance, or abundance in scarcity.
You have savings, investments, or consistent income, but you live with a constant sense of financial fragility.
Reluctance to spend on even essential or joyful things
Constantly checking your accounts
Persistent low-level anxiety, even when you are financially safe
This is often rooted in early life instability, economic trauma, or inherited money fears.
Your income is inconsistent, debt is high, or cash flow is tight, but you spend and plan as if you have unlimited resources.
Believing future income will fix current gaps
Avoiding looking at financial reality
Expanding before building reserves
Often rooted in identity, optimism bias, or a desire to maintain a certain lifestyle despite the numbers.
Nervous System Conditioning
Your nervous system plays a much bigger role in your relationship with money than most people realize.
Our brains are constantly scanning for threats, and past experiences with instability or scarcity can make financial situations feel unsafe, even when the numbers say otherwise.
When the nervous system perceives money as a “threat,” it can trigger fight, flight, freeze, or fawn responses. In money terms, that might look like anxiety when paying bills, procrastinating on reviewing your accounts, avoiding goal-setting, or overspending to relieve stress.
This can show up in two very different ways:
Scarcity in Abundance: Your body stays on high alert even when you are financially secure. You may avoid spending on yourself, constantly check your accounts, or keep delaying investments because it never feels “safe enough.”
Abundance in Scarcity: Instead of contracting, your nervous system tries to avoid fear by leaning into overconfidence. You convince yourself “everything will work out,” overspend to feel good in the moment, or avoid looking at the numbers entirely. This false sense of abundance creates a temporary feeling of safety but often keeps you in risky financial territory.
If you’ve lived through financial instability, witnessed it in your family, or absorbed fear-based money beliefs growing up, your nervous system may have built these patterns around survival.
The good news is you can rewire this. By learning to spot the signs of dysregulation — like a racing heart when you think about money, shallow breathing while checking your accounts, or a sudden urge to spend for comfort — you can start shifting your response. Techniques like breathwork, grounding exercises, spending time in nature, or visualizing financial goals can create a sense of safety and help you make clearer, more confident money decisions.
When your body feels safe, your brain is better able to make rational, intentional choices — and that’s where real financial growth happens.
Limiting Beliefs
Beliefs like “there is never enough,” “money is hard to keep,” or “I am bad with money” create an inner narrative that overrides the facts.
Even with evidence to the contrary, the belief keeps you locked in the same emotional loop. This is often triggered by your early childhood.
Previous Patterns
Past experiences with money — whether overspending, sudden windfalls, debt cycles, or business losses — create mental shortcuts.
Your brain uses these as its reference point for today, even if your circumstances have changed.
Social and Cultural Influences
Social media, peer pressure, and lifestyle comparison shift your internal benchmark.
You may feel behind even if your numbers are solid, or overconfident because you appear to be keeping up with others.
Add in all of these layers, and you can understand why you might have an altered view of your money mirror.
Manifestation can be a powerful tool.
Visualizing abundance, speaking affirmations, and aligning your actions with your desired reality can shift your mindset in ways that make financial growth possible.
But when you are living with money dysmorphia, manifestation can be a double-edged sword.
If you are in an abundance-in-scarcity pattern, manifestation can reinforce denial.
You might convince yourself that “money will flow” without doing the practical work of building savings, managing cash flow, or creating a realistic income plan.
You may take bigger risks, overspend, or avoid uncomfortable truths because you believe that positive thinking will always catch you.
If you are in a scarcity-in-abundance pattern, manifestation might never feel like it “works” because your nervous system is still operating in fear mode.
You may visualize wealth every day, yet sabotage opportunities because you do not truly feel safe having money.
Manifestation works best when it is paired with grounded, intentional action. Positive thoughts can open the door, but it is your habits, systems, and decisions that allow the vision to take root in real life.
You do not need to check every box, but if several feel uncomfortably familiar, it might be time to take a closer look.
Scarcity Lens
You feel anxious spending even on essentials, despite having money set aside
You constantly think about “what if everything disappears”
You delay investments or growth opportunities out of fear of loss
You still see yourself as financially insecure, even if you are stable or well-off
Abundance Lens
You have no emergency savings fund but spend hundreds on dinners or luxury items without a plan
You make big purchases on the belief that “next month will be better” without concrete proof
You avoid checking your accounts because you do not want to face the reality
You prioritize lifestyle upgrades over financial safety nets
You continue spending as if you are in a past season of higher earnings
When you cannot see your financial reality clearly, you make decisions from distortion. That can mean
Missing opportunities because you are overly cautious
Overspending and falling into debt cycles
Damaging relationships with constant money tension
Staying stuck in the same patterns because you do not trust yourself
Like any habitual change, it's all about your awareness to the situation. Here is how you can start shifting your money lens to a clearly and more accurate reality.
Anchor in the Facts
Get real with your current situation and get naked with your numbers.
It's so freeing when you've had that moment when you are radically honest.
Set a weekly “money meeting” with yourself.
Write down your income, expenses, savings, and debt.
Seeing facts in black and white reduces the power of emotional distortion.
Identify the Story You Are Living In
Get curious about your relationship with money.
Ask yourself: “When have I felt this way before?” and “Whose voice do I hear when I think about money?”
You may realize the story is inherited, not chosen.
Define Your Enough
If we don't define what we want or what our enough is, we're in a constant battle with ourselves.
Your “enough” is not the same as someone else’s.
Clarify what truly covers your needs, safety, and joy without measuring against friends, influencers, or your past self.
We dive deep into this in our holistic money guide.
24 Hours for Decisions, a week at least for BIG ones.
Implement a 24 hour rule for purchases so you can avoid emotional spending.
You can check out the holistic money guide for a simplified approach to this.
If you feel panicked, avoidant, or overly euphoric, pause before making a money decision.
Calm your nervous system with deep breathing, a short walk, or simply noticing your surroundings.
Anything that is a BIG life financial move, make sure you've given yourself at least a week to assess it.
Celebrate Wins to Rewire Your Perception
Every small win counts.
Paying off $100 of debt, saving an extra $50, or sticking to your budget for a month builds evidence you can trust yourself with money.
Give your brain the reward system it's needing to reinforce your new habits.
Money dysmorphia is not a sign that you are bad with money.
It is a sign that your financial perception has been shaped by your past and your environment.
The good news is that you can change the lens you are looking through.
When your emotional experience of money matches your financial reality, you gain clarity and confidence.
From there, you can make decisions that move you toward the life you want, not the one your nervous system is braced for.
You deserve to see the truth in your financial mirror, and to make that reflection one you are proud of.
If you’re ready to align your finances & your confidence → Book your free discovery call here.
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