Business performance training for women
Sell with confidence.
Charge what you're worth.
Show up fully
in your business.
Freedom Sun is a business performance training company for women. Through live practice sessions, nervous system science, and a community of women doing the same work — you build the confidence, self-trust, and capability to grow a business that actually reflects who you are.
Our founding belief
Most coaching teaches you what to do.
Freedom Sun trains you to actually do it.
The gap between knowing and doing isn't a knowledge problem. It's a nervous system problem. And you can't think your way out of it — you have to train your way through it.
“We don't teach you what to do. We build the woman who can actually do it — and sustain it.”
The REAL PROBLEM
She's not under-educated.
She's under-practiced.
You've done the courses. You've read the books. You know your pricing is too low and your pitch needs to be bolder.
You understand the strategy intellectually and still find yourself over-explaining, over-discounting, over-hedging when it matters most.
That's not a mindset problem. That's your nervous system doing exactly what it was trained to do, keep you safe, keep you small, keep you from the threat of being fully seen.
The only way to change a nervous system pattern is through repetition in a safe environment.
Not through insight. Not through another framework.
Through practice — the same way you'd train any other high-performance skill.
That's what Freedom Sun is built to give you. Not more information. A place to train.
Your first step is the easiest one
The methodology
How the training works
01
Practice the Reps
Pitch, price, negotiate, and speak — live, in the room, with women doing the same. The Practice Room sessions builds your repetition and your success.
02
Read your Body
Learn to recognize your specific pattern of collapse and build new responses through somatic tools and nervous system science, not willpower.
03
A regulated room
A regulated room is the most powerful business tool you will ever access. You don't outthink self-doubt. You out-evidence it, together.
04
Go Deeper When Ready
Deepen your training with a focused Intensive, a six-month Cohort, or a private VIP engagement — when you decide you're ready.
Choose your entry point
Every woman starts somewhere different.
01
The Practice Room
Where the inner work happens live. Pricing, pitching, selling, speaking — practiced out loud until your body catches up with what your mind already knows. This is The Practice Room.
02
The Intensive
A focused half or full-day seminar on one specific breakdown — the sales conversation, the pricing decision, the stage. You come in with the wall. You leave with a new floor.
Offered 3–4 times a year. View upcoming dates →
03
The Cohort
In six months, women in The Cohort raise their prices, close bigger clients, and step onto stages they've been avoiding for years.
CPA
NLP Certified
TEDx Organizer
40+ Countries
Fortune 500
Meet the founder.....
Hi, I'm Simone
I built Freedom Sun because the most capable women I know are also the ones most likely to freeze when it counts — in the sales conversation, on the stage, at the moment of claiming what they're actually worth.
That's not a strategy problem. I know, because I spent 15 years inside Fortune 500 boardrooms as a CPA watching brilliant women hold back with the right answer already in their mouth.
The missing piece was never more knowledge. It was a safe place to practice — over and over — until the body caught up with what the mind already knew.
That's what Freedom Sun is. A training company built on that single truth.
20+
Years
40+
Countries
3
Certifications
Trusted by Founders AROUND THE GLOBE
What ENTREPRENEURS are saying
Business training that changes how you operate.
“Every conversation with Simone leaves you feeling inspired and equipped with a clearer roadmap to success. Her enthusiasm is contagious, fueling you with the energy and motivation to take action. Meeting her has been a game-changer for me. 10/10 recommend.”
Sofia, Founder, Sofia 7 Oficios
“Your insights on how to scale a business and simplify its processes helped me look at my services from a different perspective, allowing me to apply my expertise into other fields where there are growing business opportunities. Highly recommend this.”
Liliana, Consultant
“Simone helped me work through a critical decision for my small business, reflecting both on financial and life direction goals. Her wisdom and guidance is an asset to anyone taking a new direction in their small business.”
Kate, CEO, Arco Preloved
Rated 5 stars by small business owners creating massive change in their businesses.
The Freedom Sun promise
Wealth isn't something
you chase. It's something
you hold.
Your first step is the easiest one
Podcast
The Nervous System of Money
Conversations that connect capacity, money, and leadership—so your business can grow without your body paying the price.
Spotify
Apple Podcasts
YouTube
Latest episode: The capacity behind confident pricing
A short listen that shifts how you think about money—by working with the body first.
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Women’s business training where strategy meets capacity.
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