For service-based entrepreneurs who are ready to stop guessing about their money

You Built the Business. Now Let's Make Sure It's Actually Working For You.

Most business coaches work on your mindset. Most financial advisors work on your numbers. Nobody works on both, which is exactly why talented entrepreneurs keep hitting the same ceiling no matter how hard they push.

I am a CPA with twenty years inside businesses across thirty countries. I am also NLP certified who helps you see the patterns underneath the numbers.

Freedom Sun exists at that intersection — because that is where the ceiling actually lives.

Built for entrepreneurs who are succeeding — and still feel like something is quietly capping them

You have revenue. You have clients. You have real proof that this works.

And still. The profit isn't accumulating the way it should. The pricing still doesn't feel clean. The sales conversation still costs you something. You open your financial reports and feel dread instead of curiosity — not because you're bad with money, but because nobody ever showed you how to actually read your own business.

You weren't given an operating system for this. Not for the money, not for the wealth that should be accumulating behind the revenue, not for the pattern underneath why the number keeps landing in the same range.

You've pieced it together. And you're good. But you know there's another level.

Check if these resonate:

  • You avoid your financial reports until the last possible moment

  • You don't have a clear funnel — clients come in inconsistently and you're never quite sure where the next one is coming from

  • Your pricing feels like guesswork — you picked a number that felt safe and haven't been able to move it

  • When someone asks "so what exactly do you offer?" — the words come out wrong and the moment slips

  • You want to raise your rates — but something stops you every time

  • Sales conversations feel harder than they should for someone at your level

  • You're generating good revenue but not building real wealth

  • You're the bottleneck — everything still runs through you

  • You speak confidently about your work but shrink when money is on the table

  • The freedom you built this for still hasn't fully arrived

These aren't discipline problems. They aren't strategy problems. They're the patterns that live underneath your strategy — in the place where your nervous system and your relationship with money meet.

That's the gap we close.

Trusted by Founders AROUND THE GLOBE

LogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogo
Simone, founder of Freedom Sun

Hi, I'm Simone CR, CPA & Your Guide

Host of 'The Nervous System of Money' podcast · TEDx Organizer · Speaker · CPA

I've spent close to 20 years working inside businesses across 30 countries — from Fortune 500 companies like Nike, PwC, and Fox to founder-led businesses finding their footing. I've seen what makes a business profitable. And I've seen what breaks the humans leading them.

Most business coaches have never worked inside a real P&L. Most mindset coaches have never read a financial statement. Most CPAs have never asked what's running underneath the numbers.

I have done all three — for twenty years, across thirty countries, inside hundreds of businesses ranging from Fortune 500 companies to founder-led service businesses finding their footing.

The moment I understood my real work was when I realized the most common problem I kept encountering had nothing to do with strategy. It was the gap between what founders knew they should do — and what they could actually make themselves do — when money, sales, and growth were on the line.

That gap lives in the nervous system. And in the numbers. At the same time.

Freedom Sun is where both get addressed — together, because they were never separate to begin with.

The Nervous System of Money — the podcast.

Every week I explore the intersection of financial strategy and the psychology underneath it — for entrepreneurs who are ready to build wealth without burning out.

Real conversations. Real frameworks. The truth about money that most advisors won't tell you.

THE PROFIT ARCHITECTURE

Four pillars. One integrated system.

Real wealth doesn't get built in the mindset layer or the strategy layer. It gets built where they meet. These four pillars work together, because in a real business, they always have.

Profit

Understand your numbers so you can run your business on purpose and build wealth for yourself—not just cover payroll.

Sales

Sell with clarity, confidence, and integrity, without scripts, pressure tactics, or pretending to be someone you’re not.

Communication

Influence rooms, lead teams, and articulate ideas clearly and powerfully—without overexplaining or shrinking back.

Leadership

Make grounded decisions, lead others with presence, and stop being the bottleneck in your own business.

Here's what changes when you close the gap.

  • You stop pricing based on what feels safe and start charging what you're worth — and meaning it

  • You finally understand your own numbers — not just what's coming in but what's staying, why, and what to do about it

  • You open your financial reports with curiosity instead of dread

  • Sales conversations feel like service, not performance

  • You make decisions faster — and trust them

  • You stop being the bottleneck and start being the architect

  • You build wealth, not just income

  • The freedom you started this for stops being a future goal and starts being your current life

This isn't about becoming someone else. It's about finally operating like the leader you already are.

Where would you like to start?

Just finding me

Start with the Wealth Capacity Intensive — a deep dive that shows you exactly where your wealth ceiling is and what it's costing you. One hour. 30 days of money moves. Lifetime access. Start the Intensive — $55

Ready to go deeper

The Profit Architecture Intensive. Your complete profit system and financial foundation built together — offer, pricing, sales funnel, financial dashboard — with 30 days of implementation support after.

Want to work closely with me

A small number of entrepreneurs each quarter work with me directly inside the mastermind — high-touch, high-impact, built around your specific business. Applications open periodically.

What ENTREPRENEURS are saying

Business training that actually changes how you operate.

“Every conversation with Simone leaves you feeling inspired and equipped with a clearer roadmap to success. Her enthusiasm is contagious, fueling you with the energy and motivation to take action. Meeting her has been a game-changer for me. 10/10 recommend.”

Sofia, Founder, Sofia 7 Oficios

“Your insights on how to scale a business and simplify its processes helped me look at my services from a different perspective, allowing me to apply my expertise into other fields where there are growing business opportunities. Highly recommend this.”

Liliana, Consultant

“Simone helped me work through a critical decision for my small business, reflecting both on financial and life direction goals. Her wisdom and guidance is an asset to anyone taking a new direction in their small business.”

Kate, CEO, Arco Preloved

Rated 5 stars by small business owners creating massive change in their businesses.

Free Guide for FEMALE FOUNDERS

Not ready to invest yet? Start here.

The Profit Blueprint is a free checklist that shows you exactly where money is leaking from your business right now. Practical. Instant. Yours to keep.

5-star rated training for small business owners who want more profit and more peace.

Get the Profit Blueprint

Drop in your details below and I’ll email you the checklist so you can start finding hidden profit this week.

Privacy Policy: We hate spam and promise to keep your email address safe

No spam. Just clear, practical training on profit, sales, communication, and leadership.