Business performance training for women LEADERS
Sell with confidence. Lead with presence.
Show up fully
in your business.
Freedom Sun bridges CPA-level financial strategy with applied neuroscience — so women founders and the organisations that employ them can build real wealth, communicate with authority, and lead without burning out.
Trusted by Founders AROUND THE GLOBE
FOR FOUNDERS
You built something real.
Now let's build the wealth behind it.
For women entrepreneurs who are generating revenue but know there's another level, and keep running into themselves on the way there.
Your first step is the easiest one
You know you're undercharging, and still can't make yourself stop
Sales conversations feel harder than they should at your level
Your revenue is growing but your wealth isn't
The freedom you built this for still hasn't fully arrived
FOR ORGANIZATIONS
Your women leaders have the talent.
Give them the training that sticks.
For L&D teams, Women's ERGs, and leadership programmes that need more than a motivational workshop — and want results that outlast the room.
Communication and presence for women in senior roles
Financial confidence for non-finance managers
Sales and negotiation — without losing yourself
Built on adult learning science, not coach intuition
Your first step is the easiest one
Most coaching teaches you what to do.
Freedom Sun trains you to actually do it.
The gap between knowing and doing isn't a knowledge problem. It's a nervous system problem. And you can't think your way out of it — you have to train your way through it.
“We don't teach you what to do. We build the woman who can actually do it — and sustain it.”
The methodology
Four pillars.
One complete system.
Real business growth doesn't happen in silos. Our framework is built on the same pillars, same science and we show you how to apply it differently depending on where you are.
01
Money
CPA-level financial strategy translated for real business decisions. Pricing, profit architecture, revenue modeling, and the financial clarity that builds actual wealth.
02
Mindest
Applied neuroscience for performance. The behavioural patterns that block implementation — and the tools to shift them at the level where they actually live.
03
Sales
Offer design, buyer conversations, and the confidence to close — without the pressure tactics that feel wrong and the abandonment that costs revenue.
04
Communication
Speaking with authority in rooms that matter. Pitching, storytelling, writing, and leading with the presence that's already inside you.
Choose your entry point
Every woman starts somewhere different.
01
The Practice Room
Where the inner work happens live. Pricing, pitching, selling, speaking — practiced out loud until your body catches up with what your mind already knows. This is The Practice Room.
02
The Intensive
A focused half or full-day seminar on one specific breakdown — selling as service, pricing, mastering money, presenting magically. You come in with the wall. You leave with a new floor.
Offered 3–4 times a year. View upcoming dates →
03
The Cohort
In six months, women in The Cohort raise their prices, close bigger clients, and step onto stages they've been avoiding for years.
CPA
NLP Certified
TEDx Organizer
40+ Countries
Fortune 500
Meet the founder.....
Hi, I'm Simone
I built Freedom Sun because the most capable women I know are also the ones most likely to freeze when it counts — in the sales conversation, on the stage, at the moment of claiming what they're actually worth.
That's not a strategy problem. I know, because I spent 15 years inside Fortune 500 boardrooms as a CPA watching brilliant women hold back with the right answer already in their mouth.
The missing piece was never more knowledge. It was a safe place to practice — over and over — until the body caught up with what the mind already knew.
That's what Freedom Sun is. A training company built on that single truth.
20+
Years
40+
Countries
3
Certifications
What ENTREPRENEURS are saying
Business training that changes how you operate.
“Every conversation with Simone leaves you feeling inspired and equipped with a clearer roadmap to success. Her enthusiasm is contagious, fueling you with the energy and motivation to take action. Meeting her has been a game-changer for me. 10/10 recommend.”
Sofia, Founder, Sofia 7 Oficios
“Your insights on how to scale a business and simplify its processes helped me look at my services from a different perspective, allowing me to apply my expertise into other fields where there are growing business opportunities. Highly recommend this.”
Liliana, Consultant
“Simone helped me work through a critical decision for my small business, reflecting both on financial and life direction goals. Her wisdom and guidance is an asset to anyone taking a new direction in their small business.”
Kate, CEO, Arco Preloved
Rated 5 stars by small business owners creating massive change in their businesses.
The Freedom Sun promise
Wealth isn't something
you chase. It's something
you hold.
Your first step is the easiest one
Podcast
The Nervous System of Money
Conversations that connect capacity, money, and leadership—so your business can grow without your body paying the price.
Spotify
Apple Podcasts
YouTube
Latest episode: The capacity behind confident pricing
A short listen that shifts how you think about money—by working with the body first.
Women in busines BLOG
Business insight that helps you
grow your business and your self
Overcome limiting beliefs about money to grow your business
Only 23% of women entrepreneurs feel financially successful. Learn how limiting beliefs about money hold back your business growth and what to do about it. ...more
Communication
April 07, 2026•undefined
Pricing and receiving: build wealth without burnout
88% of women-owned businesses earn under $100K. Learn how to set premium prices, receive payments confidently, and build sustainable wealth without burnout. ...more
Communication
April 06, 2026•undefined
Imposter Syndrome: Practical Strategies for Women Entrepreneurs
70% of women face imposter syndrome. Learn proven strategies to overcome self-doubt, build financial confidence, and grow your business sustainably. ...more
Communication
April 05, 2026•undefined
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Freedom Sun
Women’s business training where strategy meets capacity.
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